Company profile
Naturprodukt CZ was founded in 1991 out of a simple need: to bring products to the Czech and later to Slovak markets that people actually use and can trust. From the very beginning, it has been built on a combination of expertise, careful selection of partners, and a focus on quality, and has gradually established itself as a stable company capable of building brands and business relationships over the long term.
Our journey began with a chance encounter filled with the scents and flavors of nature, leading us to bring products to the market that promote vitality and disease prevention.
Ing. Romana Bartschová, founder and CEO
The Swedish drops, infused with herbs, with which we entered the market, represent an enhanced version of the basic formula for modern hydrotherapy. Forte Swedish Drops, with modern TERIAK, contain individual ingredients that complement one another. The pleasant, slightly sweet taste of Forte drops is provided by Naturprodukt mint syrup, which comes from our certified Naturprodukt syrup production facility. The effects of the 29 herbs and the aforementioned mint syrup are supported by clinical studies.
- The entire Swedish line is a comprehensive source of valuable bitter compounds, which are traditionally used to naturally support and stimulate digestion. The ingredients contribute to the normal functioning of the digestive tract and support proper liver function. Bitter substances help promote digestive comfort and overall well-being, making them an ideal supplement for daily care. In the early 1990s, our company, Naturprodukt, began to focus on the distribution of dietary supplements and cosmetics, primarily from Germany or from trusted international suppliers. We gradually established a strong position not only in the Czech Republic but also in Slovakia.
Romana Bartschová – the founder
The key figure behind the company's growth and the concept of in-house production is Ing. Romana Bartschová, the CEO, founder, and co-owner of Naturprodukt. As the company's leader, she has gradually transformed it from a small family project into a respected company with international business ties and a broad portfolio of natural products.
Romana Bartschová studied economics and herbal medicine at the University of Hradec Králové, but her professional path has always been strongly influenced by her deep connection to nature, traditional recipes, and a natural way of life. It is precisely this combination of an economic education, entrepreneurial vision, and a personal passion for natural products that has become the foundation for the company's long-term growth.
Under her leadership, a number of proprietary products and projects have been developed that combine traditional herbalist expertise with a modern approach to production and distribution. The production concept behind Naturprodukt syrups is a natural extension of this philosophy, emphasizing quality, authenticity, and respect for natural ingredients.
Her professional motto, "Whatever you do, always do it to the fullest," is reflected not only in the management of the company but also in every new project created under the Naturprodukt brand.
In its early years, Naturprodukt CZ focused on:
- developing a clear product philosophy (functionality, safety, clarity for the customer),
- establishing a reliable supply chain,
- building trust with business partners and end customers.
This foundation became key to further growth:
the company did not grow in "leaps and bounds," but systematically—step by step, with an emphasis on consistency.
Stages of Growth and Development
As its experience and market expectations grew, Naturprodukt Czech Republic and Slovakia expanded its areas of expertise:
- from distribution and sales support to portfolio development and product lifecycle management,
- to greater specialization in tailoring products for different markets and sales channels,
- to strengthening internal processes in the areas of quality, documentation, and traceability,
- to expanding our publishing reach through our own publishing activities (Magazín lékárna)
The result is a family-owned business that today is able to serve as a long-term partner - not only supplying a product, but also helping customers understand, maintain, and develop it properly.
- marketing infrastructure
- warehouse space
- shipping products to pharmacies and individual customers
In 1997, we built our own distribution center in Havířov, where you'll find:
In 2018, we expanded our operations to include food production and began manufacturing Naturprodukt syrups. These are made according to traditional recipes.
- made from whole fruits and herbs
- free of chemical preservatives and additives
- in accordance with the international IFS Food certification
Our production facility holds IFS Food certification, which is an internationally recognized standard for food quality and safety audits in food companies.
Our Extension into Gastronomy
Our family company also includes Pasta & Café Romana. This space serves us not merely as a regular restaurant, but as the beating heart of our gatherings. We regularly host professional workshops, product tastings, and training sessions for our business partners here.
Visit us →What is typical for us?
- Practicality: We make decisions based on what works in real-world sales and operations.
- Long-term focus: We build relationships and our portfolio to stand the test of time.
- Quality as the standard: Processes and quality control aren't "extras"-they're an integral part of our work.
For our partners Naturprodukt can:
- develop and manage the product portfolio,
- ensure stable supplies and business continuity,
- prepare products and supporting materials so that they are understandable and usable even for international collaboration,
- communicate objectively, quickly, and transparently.
- Develop and supply your own branded line of for example fruit and herbal syrups produced in our own food manufacturing facility, certified according to IFS Food 8 standards, which facilitates cooperation with partners, particularly in environments where auditability, standardization, and clearly managed quality are key.
- expand our portfolio
- enhance quality and processes
- increase added value by genuinely saving our partners time and reducing risks—from preparing documentation to ensuring the long-term stability of our partnership.
Our goal is to grow in a way that is sustainable and transparent to our partners:
Contact us and send us a brief message
(product type, target market, volumes, packaging), and we'll suggest the next steps.